Policy changes, fee updates, SP-API changes and marketplace news for Amazon sellers, updated continuously and summarised. Every item links back to its original source so you can check it yourself.
Shurq tracks Seller Central announcements, the SP-API changelog, Amazon Advertising release notes and the independent seller press, then groups them by importance so a fee change does not arrive buried under a product launch. The feed below is the same one that powers the in-app news surface.
Amazon changes the rules of the marketplace constantly, and most of it lands without an email. Referral and FBA fee schedules move, storage surcharges appear, advertising placements are added and removed, API endpoints are deprecated on a timetable, and category requirements shift without notice. Sellers who miss those changes usually find out from their margin rather than from Amazon.
Each item here keeps its original source and publication date so you can verify it directly, and carries a short summary of what actually changed rather than the announcement's own framing. Items marked critical are the ones that affect money or compliance — fee changes, policy enforcement and deprecations with a deadline.
AWS has announced a $500 million global investment to train university students in cloud and AI through the new Student Rewards program on the AWS Builder Center. Verified students can access $579 in resources, including 12 months of premium AWS Skill Builder access and $100 certification vouchers.
Amazon Newsroom ·
Amazon is rolling out SP-API updates throughout 2026, including a three-step consent model for service providers on August 19, 2026, and a dynamic External Fulfillment sandbox on September 1, 2026. Additionally, the Brazil marketplace will implement multi-invoice support on September 30, 2026.
SP-API Changelog ·
Amazon is transitioning from keyword-based search to LLM-driven discovery, utilizing Natural Language Processing (NLP) and Semantic Vector Mapping to interpret conversational, intent-based queries. This shift prioritizes contextual relevance and problem-solving capabilities over traditional keyword density.
SellerApp Blog ·
Amazon is scaling its Prime Air drone delivery network to reach nearly 500 cities and towns by the end of 2026. The service aims for ultra-fast fulfillment, delivering eligible items weighing under 5 pounds in as little as 30 minutes.
Amazon Newsroom ·
Amazon has invested over $40 billion in Arizona, supporting 35,000 direct employees and a logistics network of 23 fulfillment centers and 12 delivery stations. Local independent sellers in the state have moved over 45 million units, averaging annual sales exceeding $220,000.
Amazon Newsroom ·
Amazon has committed over $20 billion in capital investments to Nevada, contributing $15 billion to the state's GDP. The expansion includes 10 fulfillment/sortation centers and 6 delivery stations, supporting over 17,000 direct employees.
Amazon Newsroom ·
Amazon has invested over $20 billion in Colorado, supporting 20,000 direct employees and a logistics network of 11 fulfillment centers and 13 delivery stations. The state's independent sellers have moved 62 million units with average annual revenues exceeding $275,000.
Amazon Newsroom ·
This comparison evaluates SellerApp and BidX Ads, focusing on the transition from manual spreadsheet management to automated PPC scaling. It highlights features like rule-based bidding, algorithmic scaling, and negative keyword harvesting to mitigate wasted ad spend.
SellerApp Blog ·
Amazon has implemented restrictive protocols that limit initial review exposure to a small subset, such as eight entries, requiring shoppers to submit formal requests and wait up to five business days for full access.
eCommerceBytes ·
Amazon has invested over $20 billion in Maryland since 2010, establishing a massive logistics and cloud infrastructure. This includes 13 fulfillment centers, 15 delivery stations, and $2.5 billion dedicated to AWS data center expansion.
Amazon Newsroom ·
Amazon is implementing SP-API updates including new security mandates for solution providers effective August 25, 2026, and strict alphanumeric-only ShipperTrackingNumber validation for the Brazil marketplace. Additionally, global catalog metadata is being refined through attribute consolidation and updated enumeration values.
SP-API Changelog ·
Amazon is transitioning from keyword-based search to 'Alexa for Shopping,' an agentic AI interface designed to solve the 'selection ceiling' problem. This multi-modal system uses NLP, visual inference, and contextual intelligence to provide personalized recommendations via text, voice, or images.
Amazon Newsroom ·
This guide outlines the necessity of specialized software for Amazon dropshipping to manage high-volume fulfillment and real-time supplier synchronization. It highlights key features like Automated Inventory Syncing, Dynamic Pricing Intelligence, and Account Health Monitoring to prevent operational failures.
SellerApp Blog ·
Amazon has launched a disaster relief response following a 7.4 magnitude earthquake in western Colombia on August 10. The company is mobilizing its 12 specialized Disaster Relief hubs to provide essential items like tarps and blankets to communities near San José del Palmar.
Amazon Newsroom ·
This report analyzes the shift from informal YouTube tutorials to structured Amazon FBA education, emphasizing data-driven niche research and PPC management to avoid losses like $10,000 inventory mistakes.
SellerApp Blog ·
Starting late July 2026, Amazon is enforcing a 75-character limit on primary Item Names, requiring descriptive data to move to a new 'Item Highlights' field. This policy applies to both 3P sellers and 1P Amazon listings, with a total combined character limit of 200.
eCommerceBytes ·
Amazon has launched its first international Prime Air drone hub in Darlington, UK, utilizing MK30 hexacopters to deliver items under 2.2kg (5lbs) within a 60-minute window.
Amazon Newsroom ·
Amazon Pharmacy is offering GLP-1 medications like Wegovy and Zepbound to eligible Medicare Part D patients for a fixed $50 monthly fee via the Medicare GLP-1 Bridge Program, which runs through December 31, 2027.
Amazon Newsroom ·
Amazon has released the Tracking API v2026-01-30, providing granular, real-time shipment milestone data for the United States marketplace. This update replaces broad status updates with event-driven data such as 'Arrived at Sort Center' or 'Out for Delivery'.
SP-API Changelog ·
Amazon is updating the Delivery Shipment Invoice API for Brazil to support multiple NF-e access keys and deprecating the LISTINGS_ITEM_ISSUES_CHANGE v1.0 notification in favor of the 2023-12-13 schema. Key deadlines include August 5, 2026, for new subscription blocks and August 26, 2026, for total service termination.
SP-API Changelog ·
Amazon is deploying over 80,000 emergency relief items from its German Disaster Relief hub to the Gironde region in France following wildfires that burned 104,000 acres. The company is utilizing its specialized Disaster Relief network to support nonprofits like la Croix-Rouge française in managing the crisis.
Amazon Newsroom ·
Amazon is deploying over 26,000 emergency items to Spokane County, Washington, starting August 4 to assist residents and firefighters impacted by wildfires. The relief effort utilizes a specialized Wildfire Relief hub in California and is part of a global network of 12 disaster relief hubs.
Amazon Newsroom ·
Amazon sellers must accurately select a six-digit NAICS code to ensure legal and tax compliance. Incorrect classification impacts tax filings, insurance premiums, and the ability to secure commercial loans.
SellerApp Blog ·
Amazon's custom silicon division has reached a $25 billion annual revenue run rate, driven by triple-digit growth in AI infrastructure. Key hardware includes Trainium3, which offers a 40% improvement in price-performance over Trainium2, and Graviton5, designed for agentic AI workloads.
Amazon Newsroom ·
Amazon reported Q2 2026 results with total revenue hitting $200.6 billion, a 20% YoY increase. Key drivers include a 37% surge in AWS sales and the integration of the 'Alexa for Shopping' agentic AI assistant.
eCommerceBytes ·
AWS reported a massive Q2 acceleration with an annualized revenue run rate of $169 billion. Key growth drivers include custom silicon and AI services, both hitting $25 billion annual revenue run rates with triple-digit growth.
About Amazon Company News ·
Amazon CEO Andy Jassy reported Q2 growth driven by conversational commerce, live sports on Prime Video, and the Ads Agent AI tool. Key metrics include a 48% higher conversion rate for Alexa-based Sponsored Prompts and an 8% reduction in CPM via AI automation.
About Amazon Company News ·
Amazon's Q2 earnings reveal massive growth in Amazon Haul, which expanded its sub-$10 selection by 20x, and a 5x year-over-year surge in Alexa for Shopping interactions.
About Amazon Company News ·
Amazon has expanded Buy Shipping to include five major carriers: USPS, UPS, OnTrac, and DHL eCommerce. This update allows US-based merchants to integrate private negotiated rates via the Merchant Fulfillment API and Shipping v2 API.
SP-API Changelog ·
Amazon has announced a mandatory technical roadmap for the July 2026 SP-API update cycle. This transition requires developers to migrate from legacy endpoints, overhaul JSON/XML data schemas, and implement new security protocols to prevent service failure.
SP-API Changelog ·
