Policy changes, fee updates, SP-API changes and marketplace news for Amazon sellers, updated continuously and summarised. Every item links back to its original source so you can check it yourself.
Shurq tracks Seller Central announcements, the SP-API changelog, Amazon Advertising release notes and the independent seller press, then groups them by importance so a fee change does not arrive buried under a product launch. The feed below is the same one that powers the in-app news surface.
Amazon changes the rules of the marketplace constantly, and most of it lands without an email. Referral and FBA fee schedules move, storage surcharges appear, advertising placements are added and removed, API endpoints are deprecated on a timetable, and category requirements shift without notice. Sellers who miss those changes usually find out from their margin rather than from Amazon.
Each item here keeps its original source and publication date so you can verify it directly, and carries a short summary of what actually changed rather than the announcement's own framing. Items marked critical are the ones that affect money or compliance — fee changes, policy enforcement and deprecations with a deadline.
Amazon is updating the SP-API between October and November 2026, introducing a 'Shipment' event for MCF tracking changes (Oct 26), mandatory three-tier EU customs identifiers (Nov 1), and a new 'AMAZON_FBA_FROM_ORIGIN' enum value in the Finances API (Nov 6).
SP-API Changelog ·
Amazon DSP is now viable for mid-sized brands with monthly spends of $7,000 to $10,000. By Q1 2026, DSP CPCs dropped below Sponsored Products averages, despite 2025 CPMs rising 47.46% to an average of $7.82.
SellerApp Blog ·
Amazon launched 'The Amazon Youth Promise,' pledging 30,000 entry-level jobs for UK youth by 2030. This is part of a broader £40 billion UK investment including four new fulfillment centers and AI training for 100,000 learners via the AWS Skills to Jobs Tech Alliance.
About Amazon Company News ·
Amazon is hiring over 300,000 US workers for the holiday peak, with average hourly pay reaching nearly $24. Key updates include the 'Day 1 Financial' program and healthcare for seasonal workers (30+ hours/week) starting January 1, 2027.
Amazon Newsroom ·
Amazon is investing €16 billion in Germany by 2027, including €4.8 billion for the AWS Europe (Frankfurt) Region and the deployment of Proteus robots in fulfillment centers. The plan also includes 24 satellite launches via Amazon Leo to improve regional connectivity.
About Amazon Company News ·
Amazon is launching TorchNeuron on October 20, an open-source backend under the Apache 2.0 license. This tool allows PyTorch developers to run code on AWS Trainium2 and Trainium3 chips without rewriting software.
Amazon Newsroom ·
Amazon is partnering with AEP and X-energy to deploy 12 Xe-100 small modular reactors in Indiana to generate 960 MW of carbon-free power. This project is part of a broader strategy to integrate 5 GW of nuclear energy into the US grid by 2039.
Amazon Newsroom ·
The Amazon Service Provider Network (SPN) is a vetted marketplace of over 750 verified agencies with approximately 37,000 seller reviews. Agencies must register via the Solution Provider Portal (SPP) to offer services like PPC management and professional imaging.
SellerApp Blog ·
SellerApp 2026 benchmark data reveals that Amazon DSP achieves an average New to Brand (NTB) purchase rate of 36.5%. The report emphasizes using Amazon Marketing Cloud (AMC) to track multi-touch sequences and shift success metrics from ROAS to NTB growth.
SellerApp Blog ·
Amazon will report Q3 2026 financial results on October 29 at 2:00 p.m. PT. The call will highlight the impact of AI initiatives like Bee Frontier and Bee Eclipse, alongside new hardware launches including redesigned Kindles and Alexa Tablets.
About Amazon Company News ·
Amazon is updating the SP-API in October 2026, introducing Industry Vertical Pricing (IVP) for EU5, JP, and CA on Oct 15, metadata updates on Oct 26, and a PreFulfillmentStatusChange notification for UK Autos on Oct 28.
SP-API Changelog ·
Amazon's sixth annual Holiday Beauty Event runs from October 19 to November 1, 2026, offering discounts up to 30% across seven beauty sectors. The event features a dynamic calendar with 48-hour rotating flash deals reaching up to 40% off and utilizes a centralized Beauty Hub.
Amazon Newsroom ·
Amazon has launched an FBA Partial Refunds program for 2026 in the US, UK, and EU, allowing sellers to offer 10% to 40% refunds to prevent physical returns. This tool aims to reduce reverse logistics costs and warehouse processing fees.
SellerApp Blog ·
An analysis of 12 Amazon marketing consultants, highlighting the shift from basic ACoS tracking to advanced tools like Amazon Marketing Cloud (AMC) and Demand Side Platform (DSP) for scaling brands.
SellerApp Blog ·
Amazon has reached a manufacturing milestone by producing over 1,000 satellite units for its Project Kuiper initiative. This shift from prototyping to high-volume assembly aims to deploy a Low Earth Orbit (LEO) constellation to provide global high-speed broadband.
Amazon Newsroom ·
AWS has launched the Physical AI Toolchain, an open-source development stack created in collaboration with NVIDIA to enable autonomous machines. The initiative includes the deployment of 2 million additional GPUs to support massive AI workloads for industries like logistics and manufacturing.
Amazon Newsroom ·
Amazon's Buy with Prime service allows brands to embed Prime checkout on external sites using FBA/MCF inventory. As of May 2, 2026, a new 3.5% logistics surcharge applies to all fulfillment fees.
SellerApp Blog ·
Amazon has invested over $35 billion in Massachusetts, contributing $30 billion to the state's GDP. The expansion includes 24,000 direct employees and a logistics network of 9 fulfillment centers and 16 delivery stations.
Amazon Newsroom ·
Amazon has invested over $9 billion in Missouri since 2010, establishing a network of seven sortation/fulfillment centers and six delivery stations. The expansion supports over 10,000 direct employees and has facilitated the movement of 43 million items by local third-party sellers.
Amazon Newsroom ·
Amazon's Prime Big Deal Days 2026 runs for 48 hours on October 6 and 7, featuring three daily deal waves at 12:00 a.m., 8:00 a.m., and 1:00 p.m. PDT. The event offers discounts up to 66% and utilizes AI-enhanced discovery and Alexa-integrated automated purchasing tools.
Amazon Newsroom ·
Amazon has invested over $12 billion in Connecticut since 2010, contributing $10 billion to the state's GDP. The company now operates 11 delivery stations and 6 fulfillment/sortation centers, employing over 15,000 people.
Amazon Newsroom ·
AWS engineers in Cupertino, California, are developing proprietary optical networking hardware using specific light wavelengths to optimize global data transmission. This infrastructure upgrade focuses on reducing latency and increasing bandwidth for cloud-based e-commerce workloads.
Amazon Newsroom ·
Amazon has launched its ninth annual Holiday Kids Gift Book for the 2026 season, featuring a curated catalog of over 600 toys, games, and gifts. The initiative integrates Alexa+ technology and Readyland for interactive audio storytelling to drive seasonal discovery.
Amazon Newsroom ·
This 2026 guide outlines the transition from boutique to enterprise-level Amazon selling, focusing on managing 1,000+ ASINs and mitigating systemic risks like automated audits and revenue concentration.
SellerApp Blog ·
This guide explains how sellers can use Amazon Marketing Cloud (AMC) to evaluate Amazon DSP performance by moving beyond standard dashboards to measure true incremental lift and cross-channel synergy.
SellerApp Blog ·
Amazon is expanding its digital infrastructure through massive data center investments to support AI, noting that centers use less than 13,000 gallons of water daily. The company is formalizing commitments to grid modernization and local tax contributions, such as a projected $3 billion payment in St. Joseph County, Indiana.
About Amazon Company News ·
Amazon has invested over $55 billion in New Jersey, contributing more than $60 billion to the state's GDP. The infrastructure includes 47 facilities, such as 24 fulfillment centers and 23 delivery stations, supporting a local seller ecosystem where average annual sales exceed $540,000.
Amazon Newsroom ·
This report analyzes the shift of Amazon account management from luxury to necessity, noting that internal management becomes a bottleneck once monthly advertising spend exceeds $50,000. It profiles top agencies like SellerApp, SalesDuo with its 'Ethan' AI, and Canopy Management.
SellerApp Blog ·
Amazon is implementing significant SP-API modifications throughout September 2026, transitioning from flat data structures to hierarchical JSON objects and retiring legacy endpoints.
SP-API Changelog ·
Amazon has confirmed Prime Big Deal Days for October 6-7, 2026, featuring discounts up to 55% and three daily deal waves at 12:00 a.m., 8:00 a.m., and 1:00 p.m. PDT. The event utilizes AI-enhanced tools like Alexa-integrated price tracking and 'Auto-Buy' functionality.
Amazon Newsroom ·
