Amazon PPC software with AI bid automation
Set it. Scale it. Sleep on it.
Shurq is Amazon PPC software for Sponsored Products, Sponsored Brands and Sponsored Display campaigns, managed from one dashboard. It optimizes bids, suggests negatives, harvests Sponsored Products search terms into keywords and runs your custom rules, for a flat monthly price instead of a percentage of ad spend.
Everything you need to win on PPC
From monitoring to full autopilot: tools that grow with you.
Dayparting
Automatically adjust bids by hour and day of week. Reduce spend during low-conversion windows and increase it in your best hours, using your own hourly campaign data. Schedules are built in Stream, Shurq's dayparting tool.
Keyword Harvesting
Pick converting search terms and Harvest adds them to the ad groups you map, as exact-match keywords or ASIN targets. You see a preview before anything is sent, and can negate each term at its source (Sponsored Products).
Negatives
Search terms that spend without converting are suggested as negatives. Add them after a preview, or let a Workflows rule you set add them automatically (Sponsored Products).
Campaign Builder
Spin up Sponsored Products campaigns in bulk. Define targeting, bids, and budgets in one flow. No more clicking through Amazon's interface campaign by campaign.
Rule-Based Automation
Create custom rules with AND/OR logic across 12+ metrics. Set actions like bid adjustments, status changes, or RPC-based optimization. Schedule daily, weekly, or monthly with timezone support.
AI Bidding Agents
Bid optimization that works from your hourly performance data. Ten role-based AI employees, one of which, Cortex, coordinates the other nine, handle optimization while you sleep.
Know the numbers behind every bid
Automation needs a target. Work out your break-even ACoS first: it is the ACoS at which an ad sale earns nothing, so it is the ceiling for any bid rule. Then read what ACoS measures and how bid optimization works, or follow the Amazon bid optimization guide step by step.
Choosing between a tool and an agency? Amazon PPC agency vs software sets out the trade-offs, and our comparison pages put Shurq next to other tools feature by feature.
How it works
Get started in 3 simple steps
Connect your Amazon account
Link your Seller Central and Amazon Ads accounts through Amazon's official authorization. Shurq pulls in all your campaigns, ad groups, and targeting data automatically. No manual imports.
Configure your rules and goals
Set target ACOS, enable dayparting schedules, map where harvested search terms go, and define automation rules. Start with templates or build your own.
Let Shurq optimize around the clock
Rules execute on schedule, dayparting adjusts bids by the hour, and the activity feed gives you full visibility into every change. Monitor or go hands-off.
Choose your level
From monitoring to full autopilot
Shurq Pro
AI autopilot, everything included
- 1 connected Amazon account included, add more for $50/mo each
- Free team seats (up to 100)
- Ad Manager full · Campaign Builder (bulk)
- Negative suggestions + keyword harvesting
- Dayparting automation + custom rules
- AI Bidding Agents: all 10 AI Employees in Autopilot
- 30-day free trial, no card required
Custom
For agencies & aggregators
- Everything in Shurq Pro, plus:
- Unlimited connected accounts & team seats
- Priority API rate limits
- Dedicated Solutions Engineer
- Custom contracts
Stop managing campaigns manually
Start your 30-day free trial. Dayparting is included.