Skip to main content
Skip to content
Command Center Dashboard

Your Amazon business at a glance

Stop guessing. Start knowing.

True P&L by product, geographic sales maps, and inventory intelligence. Hourly updates, included.

30-day free trial
No credit card required
Shurq dashboard showing sales by period and a chart of spend, sales, ACoS and TACoS (illustrative example data)
Illustrative example
30+
Metrics tracked
Revenue, profit, PPC & more
Hourly
Data updates
Included on every plan
City-level
Geographic data
Sales heatmap
540 days
Historical trends
Included with Shurq Pro

Everything you need to know your numbers

Hourly visibility into revenue, costs, profit, and inventory.

True P&L by Product

Amazon fees, COGS, PPC spend and refunds are deducted from revenue automatically to show real profit per SKU. No more guessing margins in spreadsheets.

Hourly Sales Tracking

See sales, orders, and profit updated every hour instead of waiting for a daily report. Hourly updates, included.

Geographic Sales Map

Interactive heatmap showing sales by country, state, and city. Identify your strongest markets and untapped regions at a glance.

Inventory Intelligence

Track inventory value, days of supply, and sales velocity. Reorder forecasting is included, to help you avoid both stockouts and overstock.

Customizable KPI Widgets

Build your own dashboard layout. Choose which metrics matter to you: ACOS, TACOS, profit margin, refund rate, or any of the 30+ available KPIs.

Multi-Account Portfolio

Agencies and multi-brand operators: manage all seller accounts from one view. Aggregate or drill into individual account performance.

The numbers behind the dashboard

The dashboard tracks TACoS, your ad spend as a share of total sales, next to ACoS, so you can see whether advertising grows the whole business or only ad-attributed sales. Check a figure of your own with the TACoS calculator.

Profit is split into contribution margin levels after your cost of goods (COGS), and the margin left before advertising is what sets your break-even ACoS.

How it works

See your real profit in 3 steps

1

Connect your Amazon account

Link Seller Central and Amazon Ads through Amazon's official authorization. Shurq pulls sales, fees, inventory, and advertising data automatically, with no manual uploads.

2

Input your COGS

Enter cost of goods per product. Shurq deducts COGS, Amazon fees, PPC spend, and refunds to calculate true profit, updated hourly.

3

Monitor your business hour by hour

Open your dashboard and see P&L, trends, geographic sales, and inventory health, updated hourly. Customize your KPIs and date ranges.

Choose your depth

From daily snapshots to hourly intelligence

Most Popular

Shurq Pro

Hourly + autopilot, everything included

$200/mo
  • 1 connected Amazon account included, add more for $50/mo each
  • Free team seats (up to 100)
  • Hourly profit dashboard + P&L
  • Geographic sales map · P&L by product
  • COGS input · AI-powered forecasting
  • All 10 AI Employees in Autopilot
  • 30-day free trial, no card required
Start Free Trial

Custom

For agencies & aggregators

Custom
  • Everything in Shurq Pro, plus:
  • Unlimited connected accounts & team seats
  • Custom history range
  • Unlimited custom dashboards
  • Dedicated Solutions Engineer
Talk to sales

See your real profit, not vanity metrics

Start your 30-day free trial. Connect Seller Central and Amazon Ads through Amazon's own authorization.

30-day free trial
No credit card required
Cancel anytime