Amazon Saudi Arabia PPC Guide

Amazon Saudi Arabia (amazon.sa) opened in June 2020, taking over from Souq.com, and it prices in Saudi riyals. The store runs in Arabic by default with an English view available, and its catalogue, inventory and search results are separate from Amazon.ae next door. Sellers who assume the two Gulf stores behave as one operation find the difference at the point where stock has to physically be in the right country.

Sponsored Products and Sponsored Brands both run on this marketplace, so the campaign structures you already use transfer. The integration detail that catches people out is that Saudi Arabia authorises through Amazon's European API endpoint, the same one that serves the UK and Germany, while sitting entirely outside European VAT and the pan-European fulfilment programme. The endpoint is shared. The tax and the logistics are not.

What genuinely changes here is the language of demand and the shape of the week. Shoppers search in Arabic, a right to left script with no capitalisation, several accepted spellings of common letters, and a definite article that attaches to the front of the noun. The working week runs Sunday to Thursday with the weekend on Friday and Saturday, the clock is Arabia Standard Time and does not observe daylight saving, and the Ramadan and Eid season moves against the Gregorian calendar because it follows the lunar one. Each of those facts changes a campaign setting.